Data Analysis Using SQL and Excel Second Edition by Gordon S Linoff

Data Analysis Using SQL and Excel by Gordon Linoff

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Contents of Data Analysis Using SQL and Excel

  • Chapter 1 A Data Miner Looks at SQL
  • Chapter 2 What’s in a Table? Getting Started with Data Exploration
  • Chapter 3 How Different Is Different?
  • Chapter 4 Where Is It All Happening? Location, Location, Location
  • Chapter 5 It’s a Matter of Time
  • Chapter 6 How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value
  • Chapter 7 Factors Affecting Survival: The What and Why of Customer Tenure
  • Chapter 8 Customer Purchases and Other Repeated Events
  • Chapter 9 What’s in a Shopping Cart? Market Basket Analysis
  • Chapter 10 Association Rules and Beyond
  • Chapter 11 Data Mining Models in SQL
  • Chapter 12 The Best-Fit Line: Linear Regression Models
  • Chapter 13 Building Customer Signatures for Further Analysis
  • Chapter 14 Performance Is the Issue: Using SQL Effectively
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Data Analysis Using SQL and Excel Second Edition by Gordon S Linoff

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Data Analysis Using SQL and Excel by Gordon Linoff

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