Digital Marketing All in One for Dummies by Stephanie Diamond

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Digital Marketing All in One for Dummies by Stephanie Diamond

PDF Free Download|Digital Marketing All in One for Dummies by Stephanie Diamond.

Introduction to Digital Marketing All in One for Dummies

According to Statista, in 2018, 4.2 billion people were active Internet users and 3.4 billion were social media users.

That means that no matter what business you’re in, it’s pretty likely that you can reach your audience online.

You can move slowly and add digital marketing tactics and social media platforms as you go, or you can jump in and make digital marketing priority one. Either way, you can’t avoid the journey. You need to have a digital marketing plan.

Your competitors have one. So where do you start? Well, first you have to create a strategy and then determine the tactics that will support it.

With Digital Marketing All-in-One For Dummies, you can sort out all the “should dos” and “nice to dos” from the “must-dos.” You need a clear path that will prevent you from spending too much time on the things that don’t matter.

The most beautiful website is a great ideal, but if you don’t do essential tasks such as create great content, effectively target your audience, and collect key data, you’re not going to be successful.

About Digital Marketing All in One for Dummies
To make sure you have all the information you need, this book includes 9 books that cover the following major topics:

Book 1: Creating Your Digital Marketing Strategy: Examine your overall goals and determine the strategy that will help you reach them.

Book 2: Uncovering the Customer Experience: Look at the impact that the right customer experience can have on converting prospects to loyal customers.

Book 3: Dipping into Content Creation: Great content gives you a competitive advantage, so you look at the keys to making your brand memorable.

Book 4: Reaching Your Millennial Audience: Millennials now make up the largest block of consumers. Find out what they want and how to deliver it in a way that gets their attention.

Book 5: Implementing Channel Promotions: See what type of promotions suits your audience and how to use search and email marketing to reach them.

Book 6: Connecting with Influencers: Working with influencers is gaining in popularity as digital marketers find that it’s a fast way to break through the noise. See what you need to do to work with the right influencers.

Book 7: Facebook Marketing: You can’t ignore Facebook. See how you can use its marketing capabilities to the fullest.

Book 8: Deploying Other Social Media: Find out which other social platforms your audience uses. Is it Instagram, Pinterest, Twitter, YouTube? See what you need to do to find and engage.

Book 9: Analyzing Data for Success: The right data makes the difference between a good campaign and a failure. See what metrics you should be tracking.

Contents of Digital Marketing

Book 1: Creating Your Digital Marketing Strategy

  • CHAPTER 1: Developing Your Overall Digital Strategy
  • CHAPTER 2: Grabbing the Attention of Your Customer
  • CHAPTER 3: Discovering Your Business Model and Brand
  • CHAPTER 4: Deciding which Marketing Campaign to Create
  • CHAPTER 5: Crafting Offers That Sell
  • CHAPTER 6:Planning B2B Campaign Success


Book 2: Uncovering the Customer Experience

  • CHAPTER 1: Interacting with Customer Data
  • CHAPTER 2: Uncovering Buyer Personas
  • CHAPTER 3: Structuring the Buyer Journey
  • CHAPTER 4: Embracing Sales Enablement


Book 3: Dipping into Content Creation

  • CHAPTER 1: Creating Your Content Plan
  • CHAPTER 2: Reviewing Content Types
  • CHAPTER 3: Understanding the Customer’s Intent
  • CHAPTER 4: Creating Content That Tells a Story
  • CHAPTER 5: Defining Your Content Framework Using Processes and Systems
  • CHAPTER 6: Targeting Content for Your B2B Audience


Book 4: Reaching Your Millennial Audience

  • CHAPTER 1: Figuring Out Millennials
  • CHAPTER 2: Looking at the Influence of Millennials
  • CHAPTER 3: Pursuing a Data Strategy
  • CHAPTER 4: Finding Millennials on Traditional Media
  • CHAPTER 5: Experimenting with the Share Economy
  • CHAPTER 6: Developing the Brand Experience


Book 5: Implementing Channel Promotions

  • CHAPTER 1: Identifying Paid, Earned, Shared, and Owned Media
  • CHAPTER 2: Using Search Marketing
  • CHAPTER 3: Making Content Shareable
  • CHAPTER 4: Considering Email Marketing


Book 6: Connecting with Influencers

  • CHAPTER 1: Communicating with Influencers
  • CHAPTER 2: Collaborating to Win
  • CHAPTER 3: Engaging Influencers Using the “Three Cs”
  • CHAPTER 4: Succeeding with Influencer Marketing
  • CHAPTER 5: Getting Creative
  • CHAPTER 6: Working with an Agency


Book 7: Facebook Marketing

  • CHAPTER 1: Delving into Facebook Marketing
  • CHAPTER 2: Creating a Facebook Marketing Plan
  • CHAPTER 3: Selling Products and Services Using Facebook Offers
  • CHAPTER 4: Uniting Facebook with Other Social Media
  • CHAPTER 5: Getting into Instagram
  • CHAPTER 6: Promoting Advanced Customer Engagement


Book 8: Deploying Other Social Media

  • CHAPTER 1: Leveraging Social Media
  • CHAPTER 2: Working with Twitter
  • CHAPTER 3: Looking at YouTube
  • CHAPTER 4: Reviewing Pinterest


Book 9: Analyzing Data for Success

  • CHAPTER 1: Looking Back at Your Business Model
  • CHAPTER 2: Reassessing Your Strategy
  • CHAPTER 3: Reviewing Ongoing Improvement for B2B Marketing
  • CHAPTER 4: Achieving Maximum ROI

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